Introduction
Insomnia Cookies: Founded in 2003 by Seth Berkowitz at the University of Pennsylvania, it's a popular American bakery chain known for delivering warm cookies late into the night.
The brand's identity revolves around the concept of indulgence and convenience, offering freshly baked cookies delivered right to customers' doors, dorm rooms, or late-night study sessions. Insomnia Cookies has a distinctive brand personality that combines playfulness with a sense of comfort and satisfaction
Inspiration
The logo redesign was driven by the authentic origins of the company's inception. Rooted in its beginnings as a late-night cookie delivery service tailored for college campuses, I remained true to this foundation when redesigning the logo.
Brandmark
The logo is designed in two sizes: one horizontal, suitable for various purposes including website headers and billboards, and one vertical, ideal for social media profiles or business cards. Both sizes are versatile and can be used for billboards depending on necessity. Additionally, it comes in two different colors to ensure it fits well with both light and dark styles.
Safe Area
The Logo should maintain a minimum safe area of 80 pixels from the object boundary when utilized across different media.
Style Guide
Typography
Color Pallet
Variants
In addition to the two color schemes for the logo, I've also created it in three different shapes to accommodate various requirements and preferences.
