B2B Ad Campaign

Coinstar Financial sought to revolutionize coin handling
for banks and credit unions with their innovative RRT
(Retail Remote Transfer) service.

During my internship at Designity this summer, I collaborated with Creative Director Molly McIntyre and Content Writer Micah Levin on a B2B campaign for Coinstar Financial. Our collective efforts focused on crafting a comprehensive marketing strategy to promote the Retail Remote Transfer (RRT) service to decision-makers within the banking industry. Through this project, I honed my design, marketing, and collaborative problem-solving skills.

My Role

Throughout the campaign, I took ownership of designing various marketing assets,
including display ads, sponsored content, social media graphics, white papers, and infographics.
My primary objective was to create visually engaging and informative content that effectively conveyed the value proposition of Coinstar's RRT service to the target audience.
By strategically combining strong design elements with persuasive messaging, I contributed to driving awareness and generating interest in the RRT solution.

Pop-up Ad Posters

To engage potential customers effectively, I designed a set of popup banners that appear center-screen after a set time.

I created banners sized at 500x400 pixels for this campaign to ensure optimal visibility and user engagement. These banners consist of four unique concepts, each with three variations:

Concept 1: The Network
In this concept, I emphasized the connectivity of Coinstar’s RRT network. By echoing the dynamic motifs from the landing page’s hero section, I aimed to create a cohesive visual experience. This continuity in design helps reassure potential customers that they’re in the right place, building familiarity and trust as they interact with the popup.

Concept 2: The Ecosystem
This concept draws on the flowchart featured on the RRT website, highlighting connections between Coinstar, customers, stores, and financial institutions. By reusing this visual from the landing page, I sought to reframe the Coinstar brand beyond its well-known grocery store kiosks, aligning it instead with broader financial services.

Concept 3: Familiarity
In contrast to the previous concepts, this one uses the classic Coinstar kiosk image to draw attention, leveraging brand familiarity. Paired with messaging about RRT’s new potential for financial institutions, it shifts the viewer’s perspective, encouraging them to see Coinstar not just as a retail fixture but as a valuable partner in coin management for their organization.

Concept 4: Ease of Use
The final concept underscores the simplicity and accessibility of the RRT service. Designed to appeal to customers who may be less tech-savvy, this approach highlights how easily users can adopt the kiosk for both coin counting and direct transfers to financial institutions. This concept promotes the RRT as an easy-to-integrate solution for banks and credit unions.

Sider-bar Ads

The concepts include:

Variations featuring the Coinstar kiosk to establish brand familiarity.
Options emphasizing the RRT network, with a U.S. map subtly faded in the background to convey nationwide reach.
Designs illustrating the ecosystem of connections between Coinstar, customers, and financial institutions, mirroring elements from the popup banners.
Visuals incorporating coins and the 7.7 billion dollars in loose change potential to capture interest.
Ads portraying both older and younger generations to showcase RRT’s broad appeal and accessibility.

Side-bar ads typically appear on the side of a webpage in a vertical format. For this campaign, I developed a diverse set of concepts, each designed to highlight different aspects of Coinstar’s RRT service. Each concept aims to communicate the RRT service’s value in a visually engaging way, reinforcing Coinstar's presence as a versatile financial solution.

Banner ads are rectangular display ads that typically appear at the top of a webpage. For this campaign, I created several banner ad concepts, each tailored to reinforce Coinstar’s RRT service and maximize visibility on various website placements. These ads are designed not only to capture attention quickly but also to convey key aspects of the RRT service at a glance

Banner Display Ads

The concepts include:

Designs featuring the familiar Coinstar kiosk to build brand recognition.
Simple, color-focused variations that maintain a clean, modern look.
Versions emphasizing the value of coin handling, with visuals that feature coins to draw attention.

One standout design features a dark green background with the Coinstar kiosk as the central element, paired with a subtly faded network graphic in the background. The banner’s text highlights the RRT network, making it clear that Coinstar offers a connected, reliable solution for financial institutions. This layout combines familiarity with a professional tone, creating a cohesive and engaging visual for the brand.

Whitepaper

To further delve into the potential of Coinstar's RRT service, we developed two white paper options. Both versions aimed to provide a comprehensive overview of the RRT solution and its benefits for banks and credit unions.

Concept 1: The Concise Overview
This streamlined two-page white paper immediately engages readers with a striking visual representing the interconnected ecosystem of cash and digital transactions. The focus is on the streamlined integration of RRT into existing banking operations and the potential for increased revenue and efficiency.

Concept 2: The Comprehensive Exploration
This more detailed version features a captivating cover page that sets the stage for the content within. The longer format allows for a deeper exploration of the RRT solution, including its impact on underserved communities and the role of cash in modern financial systems.

Infographic

To visually communicate the impact and reach of Coinstar's RRT service, we developed two infographics. By combining strong visuals, clear messaging, and compelling data, these infographics effectively conveyed the value proposition of Coinstar's RRT solution to the target audience.

Concept 1: The Cash Ecosystem Infographic
This infographic illustrated the significant volume of cash circulating in the U.S. economy and highlighted Coinstar's role in processing billions of dollars annually. It emphasized the cost-effective nature of the RRT solution, particularly for banks and credit unions.

Concept 2: Bridging the Banking Gap Infographic
This infographic focused on the challenges faced by underserved communities, particularly those residing in banking deserts. It showcased Coinstar's extensive network of kiosks and the convenience of its RRT service in addressing these needs.

Emails

Concept 1a: The Visual Impact
This design prioritizes a striking hero image, followed by concise, informative paragraphs. The use of icons and bold callouts enhances readability and draws attention to key points.

Concept 1b: The Network Focus
This design emphasizes the interconnectedness of Coinstar's network, using a captivating image of a global map. The layout is clean and modern, with clear calls to action and a strong focus on the benefits of the RRT solution.

Concept 2a & 2b: The Modular Approach
These two design variations utilize a modular layout with distinct sections. Concept 2a features a large hero image, while Concept 2b prioritizes the ecosystem graphic. Both versions offer a visually appealing and informative presentation.

Co-branded Social Media & Digital Advertising

Coinstar x Walmart

To further amplify Coinstar's brand presence, I collaborated on a co-branded social media and digital advertising campaign with Walmart. This campaign leveraged visually striking graphics, incorporating gradient effects and creative typography, to highlight the partnership. Additionally, I developed engaging email designs to promote the collaboration and drive customer engagement.